Canada: Plan Carefully When Using A Competitor's Trademark In Your Keyword Advertising Campaign – Mondaq News Alerts (registration)

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Canada: Plan Carefully When Using A Competitor's Trademark In Your Keyword Advertising Campaign
Mondaq News Alerts (registration)
In the decision of Vancouver Community College v Vancouver Career College (Burnaby) Inc., the British Columbia Court of Appeal (BCCA) concluded that certain uses of a competitor's trademark in keyword advertising campaigns may cause enough …

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