Are long tail keywords still important for PPC in 2017? A data-backed answer. – Econsultancy (blog)

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Are long tail keywords still important for PPC in 2017? A data-backed answer.
Econsultancy (blog)
PPC Hero's and Clicteq's data would indicate that changing out your short tail keywords for long tail variants will result in a loss in conversions of around 80%. By combining the data from both case studies in 2017 the long tail curve looks like this: …

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