PPC Marketing Tips for Small Businesses – Business 2 Community

Source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNEGMSIUYsRbJlK_cqKa44DLTusvHA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=41adWLD1J4LN3QGXkZj4CA&url=http://www.business2community.com/small-business/ppc-marketing-tips-small-businesses-01775660

PPC Marketing Tips for Small Businesses
Business 2 Community
Because of your low CTR, Google and Bing are not getting paid when they display your ad. This forces them to show a competitor's ad or to charge you more per click. If your CTR is below four percent, try making your ad more relevant to your keywords.

Leave a Reply

Your email address will not be published. Required fields are marked *